Keely Cat-Wells is an Entrepreneur and Disability Activist dedicated to making social, systemic, and economic change. As the Founder and President of C Talent Keely has been named a One Young World Entrepreneur of the Year 2022, Forbes 30 Under 30 Entertainment honouree, Diana Award winner, an AdWeek Young Influential, GBEA Young Entrepreneur of the Year, and has been appointed as an Advisory Board Member to Lady Gaga’s Born This Way Foundation.
Keely serves as a UNITE 2030 Youth Delegate, developing tools and programming to support young people everywhere to achieve the Global Goals and accelerate SDG solutions. Keely is a Forbes Contributor, Tory Burch Foundation fellow and has spoken as a Disability Subject Matter Expert for companies and organizations including, The LEGO Group, United Nations, Google, NBC, Vidmob, Advertising Week, No Barriers USA (where she also serves as a Board Member), Cannes Film Festival, The Valuable 500, and Virgin Media’s Ultraviolet event among others.
Keely was chosen as a youth leader at the first Mental Health Youth Action Forum hosted by MTV Entertainment Group, in coordination with the Biden-Harris Administration and 18 leading mental health nonprofits. Selena Gomez, First Lady Dr Jill Biden, Surgeon General Dr Murthy and President Joe Biden were in attendance and conversation. The forum took place at the White House, driving mental health awareness to action through storytelling and media.
Keely founded her first company at a young age during her time in hospital, which developed into C Talent. C Talent is an award-winning talent management company that represents high-profile Deaf and Disabled talent. C Talent’s goal is to change the way the world views and defines disability, utilizing the entertainment, advertising, and media industries’ massive reach and power. C Talent works to place disabled talent into all roles, not just disability-specific roles – normalizing disabled people being experts in subjects beyond disability. C Talent has placed talent in thousands of projects with companies and brands such as Savage X Fenty, Hulu, About-Face, Disney, Google Pixel, Subaru, Nike, and many more. C Talent is proud to represent a roster of artists who have a combined reach of over 50 million people!
C Talent provides Disability & Access consulting, building resilient infrastructure, promoting inclusive and sustainable industrialization, and fostering innovation, by helping companies become accessible beyond compliance, some of C Talent’s current and previous clients include; Virgin Media, Twitter, Sony, International Paralympic Committee, Netflix, The LEGO Group, and GIPHY to name a few.
In 2021 C Talent was commissioned by the Cannes Lions International Festival of Creativity to create content for LIONS Decoded, a one-day broadcast of live and on-demand content and insights, deconstructing the highest-ranked creative work in the world. C Talent received the 2021 Meaningful Business 100 Award, which recognizes outstanding business leaders, across the world, combining profit and purpose to help achieve the UN Global Goals.
C Talent is an honouree of the Disability Specialist Award by RIDI, an award that recognizes a key player in the wider recruitment industry who embodies the model of best practice in providing inclusive recruitment and employment services.
C Talent serves as a founding member of #WeThe15. A Cannes Lion winning campaign called sports most significant human rights movement in history that aims to transform the lives of the one billion disabled people globally.
Recently, C Talent was acquired by global leading creator company, Whalar. Whalar enables creators, companies, brands, studios, and the world’s leading platforms to work better together to drive business growth for all. Whalar helps brands stay culturally relevant through strategic creator relationships that deliver entertaining and must-see content at scale. They are differentiated by the combination of unique capabilities, including comprehensive creator talent management, brand partnership expertise, proprietary technology, a dedicated Web3 innovation practice, and now C Talent. This acquisition marks a significant investment and milestone for disability representation.
After noticing the lack of accessibility in the entertainment industry, Keely formed Zetta Studios which is set to be the world’s first studio to be designed with disabled people in mind.
On the legislation side, Keely is working with Sara Hart Weir to eliminate section 14(c) of the Fair Labor Standards Act, an 80+-year-old discriminatory statute that provides the foundation of a system that permits employers of disabled workers to file for certificates that allows them to pay disabled employees subminimum wage – even to this date. We believe there is no right or left with disability, only forward.
Keely is represented by Kruger Cowne for all speaking related enquiries.
“I believe to change the world; we have to learn to tell and listen to a new set of stories about the world we want to create, in accessible spaces and with authentic voices. Knowledge is power, and the media is a global teacher whether we actively realize it when we are watching entertainment or not.”